Ritu Kumar is one of the leading developers of India who developed a style all its own, reflecting the ancient traditions of Indian craftsmanship in a contemporary way.'s With a background in art history and musicology, which enriched her horizons, Ritu Kumar understanding of ancient design and innovative use of traditional crafts has created a new classicism. Ritu holds the status of a revival in the fashion industry in India, which the gap between traditionalism and modernity.
Ritu began the work of four hand-block printers and two tables in a small village near Calcutta thirty years ago was the first woman to introduce 'boutique' culture in India under the brand name 'Ritu. Today she is twelve points of sale in all major cities in India. Ritu Kumar have business that includes the best presentation of Indian design, varies in particular high-end products> Clothing and fashion accessories with silk, leather and cotton.
Ritu Kumar number of Western and Indian clothing is about traditions and individual talents and women across the continents can identify with its vision of the design.
Ritu has a long way, the concept of "fashion" in the Indian context gone redefined. More importantly, has shown that the products manufactured by hand, the most profitable and most glamorous of the car and may be thatIndian fashion is no longer tenable in the international fashion scene. His fashion is easily recognizable by its classicism, beauty and elegance. The design philosophy is based on the premise that everything is based on good aesthetic basis, cuts across all borders, both geographical, cultural or not. This very aesthetic is at the heart of the Indian scriptures behind their creations. As the world becomes a truly global village, morevarious elements that make up modern culture are rich in colors and ethnic backgrounds. Pluralism is the mantra, while tastes are more eclectic, be it music, art, food and fashion. In fashion, Indian engineers have always commanded a premium for their creativity, style and execution. The Indian influence on contemporary wear is unmistakable.
Established in accordance with these new trends in April 2002 Ritu Kumar its new sub-brand, 'label'. This isreflect the modern and global trends that determine our lives today. 'Welcome to label women "of today is the increasingly independent, discerning and global. There is a range of modern, with an emphasis on cut, color, drape and feel the garment. This sign is a universal appeal to today's mobile lifestyle. E 'Mode, affordable, and like all Ritu Kumar products of the highest quality.
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